Having a blog section is a great move if you’re an online retailer. There’s enough and more benefits of doing so, which we’ll be covering below. So, why don’t you read ahead?
Be Google’s Friend
The ultimate goal is to rank high on Google’s search results. Easily, the path to doing this would be through your blog section. You’ll be able to host keywords, links and other optimizations that would make Google favour you. This’ll get you continuous traffic, which is what you want. The best thing is, your place on Google’s search results would be fixed, so you’ll never have to pay for advertising.
Create A Connection with Readers
Although this may not seem that important, creating a connection with your readers is vital. They’ll most likely become customers if they like what they see. To make them enjoy your content, having personality portray from your work is important. It would make what you’ve typed easier to digest as it’d feel like a friend was speaking to them. At the end of the day, you’re a brand, and brands aren’t living. By bringing personality to your articles, you’re creating a following.
Get Readers to Trust You
You have a myriad of competitors out there. To rival them, you need to seem as professional as possible. There are many ways you could do this, but the easiest would be through a blog section. You’ll be writing about topics your audience would want to know. They’ll begin to trust you, and not your competitors as you’re providing them some expert level knowledge. Wrapping all of this up with colloquial language would be great.
Increase Your Traffic
What your store sells may be great. However, you’re not getting that much traffic. To fix this, creating content should be your go-to. Think about some hot topics that are present in your industry, and that your audience would love to know about. By answering these questions, readers would most likely share your article. This is especially true if you placed a CTA (call for action) telling them to. Having it circulate online, enough and more people would be directed to you.
Tell Your Company’s Story
Customers want to know who they’re working with. By having a blog section, you will routinely be able to portray your core values. You can also let customers learn more about your history. Even if your products, or services aren’t that great, the type of company you are may appeal to them. This is especially true if you’ve been caught up in some drama.
Your Advertisements Aren’t Working
Face it, advertising is dying. Customers don’t want to be bombarded with adverts anymore, which is why content marketing should be your go-to. Thankfully, if you’re looking for a agency specialising in digital marketing, there are enough and more of them that can help you. Your articles would greatly influence a customer’s want to work with you as they’re so personal. This is great as advertising, traditional or not is very expensive.
You Won’t Be Stuck in The Past
Look at your competitors. You’ll see less than a handful that don’t have a blog section. If you want to join the race, getting one is a must. This wasn’t always the case, but it is in our day and age.
If you’re an online store, having a blog section will be one of the smartest moves you’ll make. It’ll help increase your search engine rankings, and will allow you to bond with your customers more. Over all, it’s cheap and would increase your sales. So, what do you think?